According to IDC, a leading technology research company, more than half of Internet users now use a mobile device to access the Web — that adds up to approximately 1.4 billion users worldwide.  They forecast that by 2017, this number will rise to around two-thirds of the global population — about 2.3 billion.

So what do these statistics have to do with Responsive Web Design(RWD)?

Before answering this question, let me define the term Responsive Web Design – RWD is the approach of designing a site that responds to the device that is being used based on screen size, platform and orientation. So, instead of trying to have a design that fits every type and size of device — a smart phone, an iPod, an iPad, a Blackberry, a Kindle, a netbook, or a Microsoft tablet, or a 50” screen TV, it is best to have one design the responds (or adapts) to the type of device and displays the content accordingly.

So, back to the mobile device statistics. Why are they so important? They are important because it means that your web site (or what we like to call a web solution) needs to provide mobile users with a great user experience, otherwise they will find another company that does. The idea that the web access will be done primarily through mobile phones raises another question:

Does every company need a mobile version of their website?

For those company’s that still think they need a mobile version of the website, the answer is . . . “You do need your website to display content properly on a mobile phone, however you don’t want a separate mobile design.” Instead, you need a responsive design that can adapt the content to any size mobile device.

The move to Responsive Web Design will be one of the dominating web solution design trends for 2014 and it will provide a competitive advantage for those firms that move first.

If you want to learn more about responsive web design or want to talk about what it would take to turn your web site into a profitable web solution, contact us for a free web solution consultation.