Local Interent Marketing

A combination of paid advertising and local search engine optimization

Our Local Internet Marketing campaigns are comprehensive because they need to be to achieve the desired business result of securing leads. Local internet marketing has become complex and those companies that tackle the complexity will reap the rewards. Creating a successful local internet marketing strategy requires building a strong web presence.

Local Internet MarketingAs displayed above, the key elements we consider when architecting a successful local internet marketing solution include:

  • Search Engine Marketing (SEM) –  SEM consists of Search Engine Optimization (SEO), sponsored ads, banner or display ads, mobile ads and other options, e.g., re-marketing.
  • Google Adwords –  We leverage Google’s Adwords tool to define and execute online marketing campaigns that could include Pay-Per-Click (PPC), Display Ads, Re-marketing or any combination of these options.
  • Search Engine Optimization (SEO) – SEO is one of the best long-term strategies because more credibility is given to organic listings and it is a cost-effective approach.
  • Social Media Marketing (SMM) – SEM is a generic term used to categorize websites that provide the opportunity to interact and connect with your target market. No local marketing campaign would be complete without a social media strategy.
  • Content Marketing: Content marketing is the creation of interesting and compelling content to engage your target market. To simply have a static website is no longer good enough to support the objectives of what most companies want to achieve.
  • Video Marketing: Video marketing is becoming more popular. YouTube.com is the #2 most search site on the web today (behind Google.com), so it can pay to incorporate video marketing as part of a company’s overall strategy.
  • Web Analytics and Reporting: As the saying goes, “you can’t manage what you can’t measure.” Any good Local Internet Marketing program must include the proper setup, tracking, and reporting of the right data.

To try and evaluate and determine which tools, techniques and strategies are best used to generate leads for a specific business can be overwhelming. Also, it can be very easy to waste precious marketing dollars if a business does not understand the details. That’s where we come in. We will define, setup, launch and manage a local internet marketing campaign that matches your company’s needs and budget.